Commercial & legal support - tailored to scaling businesses

We help founders set strong foundations, raise capital cleanly and scale with confidence. Fixed fees, partner-led drafting, and fast turnaround – so legal never slows your momentum.

If you’re building a tech startup in London, or anywhere in the UK, you need legal that keeps pace with product, customers and investors. That’s where we come in.

Forward Law is a solicitor-led, fixed-fee consultancy for founders who want clear documents, clean cap tables and fast turnaround without boilerplate. We speak “operator”, not legalese, and we’ll tell you what matters now and what can wait until the next milestone.

What makes us different?

  • Bespoke, not boilerplate. Partner-led drafting with startup pragmatism.
  • Fixed-fee clarity. Agreed scope, no surprises.
  • Investor-ready. Documents and data rooms aligned to diligence.
  • Fast & responsive. Turnaround that protects momentum.

Start — We set the foundation properly: incorporation done right; founders’ & shareholders’ agreement with vesting and IP assignment; employment or consultancy terms that scale; website terms, privacy and cookies; licence to occupy if you need space; and the core company secretarial that keeps you tidy for investors. Clear ownership, decision-making and leaver rules from day one.

Raise — Pre-round instruments (SAFE/ASA/CLN) that fit your plan, SEIS/EIS advance assurance, and investor-grade round docs (term sheet, subscription, SHA, articles, filings). We prep the data room, help manage DD Q&A, and keep the cap table clean so you can close on time.

Grow — Share incentives that actually retain talent: EMI, CSOP, unapproved options or growth shares, with valuations and HMRC notifications handled. We support buy-backs, transfers and day-to-day commercial contracts as your outside general counsel – pragmatic advice on tap.

If you want startup lawyers who are founder-focused, fast and predictable on cost, let’s talk. Book a short discovery call and we’ll map the quickest, cleanest legal path from today’s priorities to your next funding milestone.

Free Discovery Consultation

Let’s get to know each other. We offer a free discovery call to map your goals and agree a clear, fixed scope. Prefer video? We meet on Teams, Google Meet, Zoom or FaceTime - whatever suits you.

Who we are

Forward Law is led by partners David Cammack and Stephen Avila. We’ve supported founders since the dot-com era through incorporation, funding and scale - combining deep commercial contracts experience with hands-on, startup-ready advice.

Where we work

Our London office is based at Liverpool Street making access easy from across London. As a tech focused law firm we embrace modern methods of working and many of our client meetings are via video conferencing.

London

50 Liverpool Street
London
EC2M 7PY

Video Conferencing using Teams, Google Meet, Zoom, and FaceTime is always supported.

Client Love

The Forward Law team have supported my business and myself for over seven years. Their practical and commercial approach to legal consultancy is refreshing compared to the legal services I've received from many top tier city firms.
Mike Watson - Tube Tech International Testimonial
I have never worked with such a responsive legal practice. David and Stephen are our go to advisers for all commercial legal matters. We are always delighted with their response times and work ethic. As an accountancy firm they are also our go to recommended advisors for the start-ups and fast growth companies that we work with.
Pierre Leong Testimonial

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